Home Sweet Home!

He loves to be at home, almost deliriously. Home… sweet home! Some place where you follow the same delicious routine- everyday, day after day. His mother and sisters hovering around him, giving him mouth-watering meals at the appropriate hours-so religiously maintained! Precious moments at every step of the homely existence, sometimes with his father butting in at the most inappropriate ones! And then… the compulsory evening hours before the television set with family, and a lot of nonsense yet fun. This is heaven, he justifies. Nothing can possibly ever make him think of leaving it!

Of course, he reasons, he is no longer a burden on his father’s measly monthly income. Now, he too has a job-a fairly good job considering the fact that he can carry it on royally residing at home. What’s more-he is contributing to the monthly budget in good measure and as a result of that he is getting even more attention from his mother and more pampering from his beloved sisters, he’s almost sure about that! Yes, he had got several other job offers outside his city, but rejected all in an immaculate cost-benefit analysis that he often indulged in. He will get more salary no doubt, but most of that will go to renting flats, cooking for his own sake, transport costs for homecoming and going and other related costs. Therefore, he is ready to give up that extra income in favour of staying at his heaven.

Sometimes he gets bored too, as is natural. The delicious routine becomes a drag if he decides to think of his apparently purposeless existence. But then he reasons even more vehemently. Why-there is lot of purpose in his life, helping his ageing father, giving solid support to his mother, finding ways and means of marrying off his sisters and so on. Besides, home sweet home always has its never-ending store of pleasures. He can lounge out in the portico sofa by the window with a book or have noisy games of cards, ludo, carom, checkers and the lot with family or can join the guests who come almost every day for gossip or can go for a movie.

His heavenly existence was continuing in full bloom till one fateful day. In fact, for many others it would have been a momentous day of great joy and promise. However, for him it was a D-day. He had to take the decision of his life-a choice between his heaven and a future that he did not put much weight on.

He got an unexpected promotion and transfer to a big city. Maybe thanks to his heavenly roots he had been very good in his office job, and just when the employers wanted to reward him for his efforts all hell broke loose for him. He shared this news with his mother and sisters in a very casual manner, not telling about the exact pay package, but only mentioning the additional unnecessary costs. However, one of his sisters got elated at the prospect of traveling to the megacity and staying in her brother’s home. He looked askance at her.

He is more careful breaking the news to his father. He tries to convince him that this promotion does in no way mean a quick climb-up in the hierarchy; rather he’d wait a little longer and get the promotion at his hometown. Or he’d approach some influential person for a settlement where his dad could also help. And the unnecessary expenses that will come inevitably, his cost-benefit analysis in full flow. He is almost sure that his dad is convinced. Any doting father would want his only son near and around only. However, his father’s next action was not at all expected. His father just walked out of home.

It was only half an hour later, but the suspense made it seem much longer. His father comes in with huge packets on his hands. His father calls upon his mother and places all the packets on the dining table. One by one he opens-sweets, cakes, salty delights and all. He just ushers in a big celebration. His heavenly son just looks on.

“Congratulations, my boy! I was really worried about you and your ways. But you proved to be damn good in work, and the way your company is rewarding you is just terrific. Okay… you’ve gorged on home food and comforts for quite long. Enough of your logic and arguments! Now you get a start on your own. And don’t bother about me. Next time I’m coming to have comforts in your home!”

He tries to look pleadingly at his mother. But she is busy, and merrily setting the table. He must celebrate now.

Chinmay Chakravarty is a professional specialized in the creative field with over two decades of experience in journalistic writing, media co-ordination, film script writing, film dubbing, film & video making, management of international film festivals and editing of books & journals. Proficient in providing professional services in these related fields. Presently working in DD News, India.

Where to Buy Shiitake Logs at the Best Price

The mushrooms grow on logs and these logs can be prepared by you. The Shiitake mushroom is easy to grow by anyone as it does not need soil of different layers and nutrition. They grow on logs. You may plan to grow a huge quantity of Shiitake fruits and for this – it is better to buy the logs. You will need logs with 4″ diameter and the log should have its bark intact. The woods that are preferred are oak, poplar, alder and maple variety. The hardwoods are to be avoided. The conifers like fir or cedar are also of no use for you. When you have a 4 feet long log, it will be better to handle and you can put 10 to 12 plugs in it.

Online stores

There are different online sites where you can buy these Shiitake Logs to grow your fruits on them. You will have to find out the way these logs are used for using them for growing the fruits. These fruits are grown widely and are second to the most common button mushrooms. You can use the Shiitake Mushroom Logs for these fruits so that you can raise certified and organic sprouts. These can be used to create a commercial operation if you have some space for the hardwood logs and shady place to keep these logs for a good production. You just need to get a reference from any friends who grow these mushrooms and go to the site to buy the logs for sale.

Stores with guidance and instructions

These stores will have logs containing a substrate that are inoculated with spawn for proper growth. These stores often will have mycelium for colonizing the substrate. The mycelium will be kept in some bags and used until the substrate is completely colonized. The store will ship you the Mushroom logs for sale so that you can harvest your crop within 10 – 12 days. You can grow the fresh fruits and sell to the proper outlets. Often the online stores will give you instructions to grow the fruits and save time for your crop harvest. The logs are of high yield and stable quality. They will also have a high conversion rate.

Farms with mushroom logs

There are farms that will have Oaks, hornbeams, sweet gum and ironwood for mushroom cultivating base. These farms will sell you the hardwood tree logs and you can start cultivating the fruits on them. The trees are cut after the leaves have turned brown and sap migrate downwards to work as antifreeze. These farms often take the logs from firewood suppliers or farmers too. They stack the logs in their storehouse in the proper shade. Loosely kept logs are handled with care and are mostly kept covered with cloth.

Prepare a Shiitake log

You can start preparing a log for growing the mushrooms on them. These logs must be hardwood and they are to be inserted with plugs. These plugs will have the mycelium growing there. The logs are bored with holes so that the mycelium starts colonizing. They will soon grow into Shiitake sprouts for you to take off and sell. You need to drill in the logs for the plugs and then rubber mallet the plugs. Use beeswax for sealing the plugs. Store the log in a shady place until it is ready for cultivation.

Broadway In Chicago’s The Pirate Queen

There is a new production by Broadway in Chicago called “The Pirate Queen”. This musical is a must see for everyone. The book is by Alain Doublil and Claude-Michel Schonberg. The music is by Claude-Michel Schonberg and the lyrics are by Alain Boublil & John Dempsey.

Nothing was spared in producing the lavish new production. Everything about the play was excellent: Music, lighting, choreography, staging, sound, costumes, sets, and story line.

The entire production was a success and the audience expressed their satisfaction with standing ovations. Not only was the production excellent but the acting was superior at all levels. The actors really make you feel as though you were part of the action.

Briefly the story is set in Elizabethan England where friction is set between the Irish and the English. Captain Dubhdara is the head of a clan that is set upon keeping the English off of their land. A pirate that has a daughter, Grania, who he dearly loves and who eventually becomes in charge of the fleet of pirates to defend Ireland from England. The story goes on with Grania’s personal affairs leading to a final meeting with Queen Elizabeth I.

The action is ever present and the dancing outstanding. In particular the bar scene in the First Act was very lively and the dancing was outstanding. At times the audience felt like they wanted to go on stage and join in the dance. It was all very moving and exciting. It was a pleasure to be there.

Product Design and Development Firms

There is a common saying about the devastating loss that strikes when an idea dies in the mind before its actual fruition. It is, therefore, largely advocated that all ideas must be put into action and with the help of product design and development firms, individuals have been able to realize their dreams.

Who are these product design and development firms? These are designed to help turn ideas into tangible products. Many brilliant minds choke with ideas that they cannot bring to reality simply because they lack the manpower, the resources and the maybe lack some few essential basics. Product design firms help you design the product to meet the taste of the consumers as well as compete well market wise.

Benefits of hiring a product design and manufacturing agencies

Some of the innovators as discussed above lack some key essential requirements to manufacture their products. These firms take away these troubles and guide you all the way to the end to see your brilliance in action.

For a new product to succeed in this competitive market certain factors must be considered and this requires professionals to conduct market research and other studies. Product design and manufacturing companies carry out these market studies and provide strategies that help the product do well and be as profitable as possible.

In the manufacturing process, certain requirements must be met such as engineering and prototyping the product before the actual final product. This is one of the key roles played by these firms.

With the right firm, certain future problems may be avoided as they help with projections and prediction of the market and will help in redesigning the product to suit the market at all times.

Lastly, these firms help you deal with patent issues and offer guidelines pertaining to the set regulations on your product. This can save the innovator from a lot of legal issues that may arise along the way.

What to look for in a great product design and development company

Their client base, this helps you to know a lot about their level of professionalism and how great they are. The testimonies and reviews can help you make an easy judgment.

The number of years that the firm has been in operation, this helps you to understand its ability to give right market projections.

The company workforce, they should comprise of all the necessary minds such as market researcher, engineers, and all the right professionals. The right firm will always have the right people for you with experience and workmanship that complements your ambitions.

How to Make a Good Flyer

Before we get to how to make a good flyer, we have to understand the strategy behind a high-quality one. Here’s a basic rundown of a door hanger. As you can see we don’t have much space to work with. This means we have to choose our words carefully. The first line you see is the largest and is meant to grab the attention of the viewer as well as qualify them.

Right away the person knows what we’re trying to sell here. Private Construction Management services. Right below it, you’ll see a picture of a house that would look like our target customer. Under that, there’s a brief description that reinforces credibility by mentioning the years of experience with all kinds of projects.

Anyone looking into renovating their homes will identify with this flyer right away. We ask them the question “Have a project in Mind?”, always qualifying them. The next line tells them what we want them to do, which is to call for a consultation.

Door hangers work really well compared to regular flyers. For one, you won’t have to worry about your message getting lost in the mail. The direct mail route is often pricey and your ad will compete with priority mail like bills. On the other hand, everyone has one front door and your ad will command their full attention.

Flyer Headline Examples
The headline is arguably the most important part of the flyer. Some people spend the most of their time trying to choose the right image that’s going to catch the attention of the customer and dazzle them with their creativity. It sounds nice. It just isn’t the case.

The reality is that we have 1 second to catch the attention of the person we’re trying to reach. We have to talk about what THEY want as opposed to what we’re offering. In the example above, Private Construction Management might not be an ideal headline. Instead, we could’ve said something along the lines of “Got a Construction Project in Mind?”.

It might or might not get a good reception. The key is to grab attention and eliminate anyone who wouldn’t buy from us while selecting those that would. We could write a whole book on choosing the right headline but adhering to some guidelines should put you on the right track. The following are some good headline examples for flyers or for any ads in general.

How-to Headline: People like to learn and the how-to headline is found everywhere. How to hire a good construction management company. How to make a million bucks in 20 min. You’ve seen it before. It works.

Question Headline: Just like the one suggested above. Asking a question engages the reader and causes them to answer it subliminally or consciously. Either way, we’ve got them communicating with us just through the headline.

Testimonial: Testimonials are great anywhere. They reinforce your brand and its authority. No one wants to buy from the new guy on the block. They want someone tried and tested.

Crazy Offer: A crazy offer can go a long way. A really long way. You should always have a crazy offer on your flyer regardless. If its good enough, it should be the biggest and first thing they see.

Choosing the Best Image for Flyers
As we said previously, finding the perfect image for your flyer isn’t as important as some people might think. A funny or creative image will get a positive response, but it won’t necessarily get us the exact response that’ll bring us sales.

Our picture should flow well without our headline and service. If we’re advertising for a taekwondo school, you might use a picture of children wearing their G.I uniforms.

A picture like that will help people identify quickly what your service is and if its for them. The image should be able to work independently from your headline, and vice versa.

The Elevator Pitch
Flyers have limited amounts of space for words and pictures. We want to get in as much as we NEED to, not as much as we CAN. This is where a lot of people go wrong. They design their flyer to include every single detailed explanation of what they do.

You should remember that the flyer shouldn’t serve as an alternative to your website. Your website is where your customers will go if they want a more in-depth understanding of your company and services/products.

The next section you should include in your flyer is a short description of what you do and why they should choose you. In short, it’s a small elevator pitch about your company.

“We manage construction projects for homeowners and have been doing it for over 20 years”. Simple, yet effective. At this point, we have a headline, a photo, and a small elevator pitch that’s going to help us land the knockout punch.

How to make a good flyer or offer
How to make a good flyer is based on the offer you give. An amazing offer has a time limit and simply cannot be passed by. These flyers receive upwards of 8-10% success rate. You really must be able to give tremendous value, or you won’t get too many replies.

A simple flyer with no offer can expect a 1% conversion rate. This means that we’ll turn 1% of the people that see our flyers into paying customers. You send out 10,000 and you get back 100 customers. Pretty simple stuff.

If you put a great offer, you can see 800-1000 customers out of 10,000 flyers. Suddenly, it makes a lot of sense to give away a great offer. Restaurants, for example, would benefit greatly by offering a free appetizer. They might lose out on some short-term profit but they’ll win in the long term.

Strategizing a Flyer Campaign
A good design is useless without a good strategy for distribution. We know flyer advertising is a numbers game and so we have to choose our target customers carefully. A restaurant might benefit better from delivering to homes instead of street promotion. That isn’t to say that a restaurant shouldn’t use street promotion as part of their campaign. However, if you don’t have enough foot traffic near your restaurant to justify it, you’re better off just targeting the homes in the neighborhood.

These customers are going to be your loyal regulars. The cost of acquiring one of them is inconsequential to the value that they’ll bring as a lifetime customer. For homes, door hangers work best. The reason is that other flyers have to be stuffed in other places near the home. They might be stuck on the mailbox or squeezed between the door frame. On the other hand, a door hanger is going on the doorknob. Basically, to get into their home they’re going to take it off the door and they’ll look at it for about a second.

They should be able to see exactly what you’re offering, how much, and what they have to do to redeem the offer. For example, you’re advertising a pizza restaurant. A really good flyer for this type of strategy would be “Get a free pizza slice with an order of a pizza and a soda”. The customer picks up the flyer and sees that they’re getting a free pizza slice and all they have to do is to go buy 1 and a soda.